CONTRACTOR MARKETING INSIGHTS
No fluff. Just what works.
Practical articles on local SEO, lead capture, reputation building, and the foundation work that actually rings the phone.
Why Your Gmail Address Is Killing Your Local Search Rankings
If you're running your contracting business on a personal Gmail and a cell phone number, Google doesn't trust you — and neither do your customers. Here's why it matters and what to fix first.
Read article
The Missed Call Math: How Much Revenue You're Losing Every Month
Every missed call is a customer calling your competitor. Here's how to calculate exactly how much revenue is walking out the door — and the 10-second fix that stops it.
Read article
Google Business Profile Optimization: The Complete Local Playbook
Claiming your Google Business Profile is step one. Optimizing it is what actually ranks you in the map pack. Here's the full playbook — categories, NAP, posts, and the 90-day timeline.
Read article
How to Get More 5-Star Google Reviews (Without Begging)
Reviews are your #1 sales asset — they drive map-pack rankings and convert cold searchers into callers. Here's how to build an automated review funnel that works while you're on the job.
Read article
Database Reactivation: The Cheapest New Customers You Already Have
Your past customer list is a gold mine you've never mined. Here's how a sign-up-time reactivation campaign turns dormant clients into reviews and rebooked jobs — at a fraction of acquisition cost.
Read articleREADY TO GROW
Let's see what performance actually looks like.
One call. A real look at your foundation and a plan to fix what's leaking — no pitch deck, no pressure.